Sale of LawsonsOnline: 30 April 2008
30/04/2008
Empire Auctions Pty Ltd (ABN: 91 130 546 600) has acquired LawsonsOnline, effective 30 April 2008.
Backed by one of Australia’s largest online retail and logistics providers, Empire Auctions Pty Ltd has acquired the auction platform of LawsonsOnline, adding online auctions to their core competency which includes logistics and online retail sales.
Chairman of Empire Auctions, John Malifitana said the combination of the businesses means that customers will continue to have the same level of assurance of purchasing via online auction. Commenting on the deal, John Malifitana said that “the LawsonsOnline website has become a favourite of savvy auction buyers and has established a good brand and a loyal customer base."
“With this acquisition, we will now look at broadening and expanding the product range quickly, including continuing to offer unreserved niche products such as wine, cognacs, cigars, jewellery and computers through a safe a secure auction plafform”, said Malifitana.
Buyers will be able to bid online with the assurance of dealing with a full service auction house that is backed by a leading logistics provider. A name change is required before 30 June this year.
About LawsonsOnline
LawsonsOnline was started by Andrew Bond and Arran Greenhalgh in October 2006, and was backed by the Menzies Group of Companies.
As at the date of sale, the company was one of the leading online auction brands in Australia with approximately 20,000 users and 60,000 unique visitors per month.
About Empire Auctions
Interests associated with Empire Auctions Pty Ltd own Elite Logistics Pty Ltd, one of Australia's largest freight forwarding companies and Wine Empire Pty Ltd, a fledgling online retail website.
Buyer / Customer Information
All phone and fax details will remain the same. The existing user agreement and all other terms and conditions implied will continue to apply for use of the auction platform.
Should you have any questions regarding customer service or your account, please contact 1300 881 498.
For any media regarding the sale process, please contact Andrew Bond (LawsonsOnline) on 0418 813 030.
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